Matrix Questions: When Side-by-Side Comparisons Make Sense

Matrix survey questions stack Likert rows in a grid. When they help, when they hurt response rates, and the row limit and mobile rules that keep them usable.

How to Use Thumbs Up/Down Questions in Your Free Online Surveys

Thumbs up/down survey questions strip feedback to a binary verdict. When to use them, where they break down, and how to pair them with a comment box.

How to Use Star Rating Questions in Your Free Online Surveys

Star rating survey questions are easy to understand but easy to misuse. When five stars beats a Likert scale, the labelling pitfalls, and how to read results.

How to Use Likert Scale Questions in Your Free Online Surveys

Likert scale survey questions measure attitudes on a five or seven point scale. How to pick scale length, label each point clearly, and avoid biased wording.

How to Create a Customer Loyalty Survey That Actually Drives Change

Customer loyalty surveys built on the 0 to 10 recommendation question. How to design and follow up so the score drives real change, beyond a dashboard tile.

Reimagining Pulse Surveys: Dynamic, Anonymous, and Listens to Your Voice

Traditional pulse surveys repeat the same questions and miss what people really mean. Asklet runs dynamic, anonymous pulses that adapt to what respondents say.

Richness vs Responses: How To Get Detailed Survey Feedback Without Annoying Your Customers

Long surveys give richer data but tank completion rates. How to get detailed customer feedback without the survey fatigue, with practical design trade-offs.

Taking on Qualtrics and Building the Survey Platform We Actually Needed

Qualtrics locks real feedback analysis behind $50k contracts. Why that pricing is a sales choice rather than product necessity, and what Sunbeam built instead.

Uber’s Biggest Opportunity? Start Acting More Human

Uber's app does everything except let you talk to a human when things go wrong. A short Sunbeam demo on the trust cost of no human escalation, with the fix.

Oops, your redesign bombed. Now what?

Two minute Sunbeam demo on HSBC's app redesign backlash, showing how to surface bugs, sentiment shifts, and the phrases driving negative reviews.

Not all feedback is created e-qual: Why comment boxes are finally useful

Numbers tell you what is wrong, comment boxes tell you why. How AI finally makes open-ended survey feedback genuinely useful at scale, without manual tagging.

'Voice of the Customer' - when there's millions of voices

Voice of the Customer at million-comment scale is brutal manual work. How CX leads can analyse qualitative feedback fast enough to inform real decisions.