Hotels & Hospitality
Introduction Let’s face it: guest feedback can feel overwhelming. It’s coming at you from every angle—public reviews, private surveys, even casual remarks to your staff. But when you break it down, feedback is one of the most valuable tools you’ve got. It tells you exactly what
Hotels & Hospitality
Guest feedback comes in from all over the place—Booking.com, Expedia, TripAdvisor, Google Maps, or your own private post-stay surveys. It’s ever-growing, and you probably feel like you should be doing more with it. But the honest truth is that very few people find it easy to work
Data
I've always been intrigued by the idea of a high quality concierge service. Can they really get you tickets for a sold out show, or a 7pm Saturday table at the hottest restaurant in town? I thought I'd see what guests were saying about the best
Data
Have you ever walked into a hotel and felt like you’ve stepped into a Wes Anderson movie? It’s a perfect mix of quirky charm, pastel tones, and an almost cinematic attention to detail. Using Sunbeam, our feedback analysis platform, I sifted through 10 million real guest reviews to
Employee engagement surveys have long been a staple in organisations seeking to foster a motivated, productive workforce. There is a broad consensus that a bottom-up approach to dealing with the output of engagement surveys is the best approach to driving change at the team level. Consequently, survey platforms have quickly
Customer Experience
Understanding and acting on customer feedback is crucial for success. However, many companies find it’s harder than expected to put this into practice. We’ve spent the last six months speaking to organisations attempting to improve how they handle their customer feedback data, and found some common challenges. Quantitative