Question Types
How to Use Likert Scale Questions in Your Free Online Surveys
Likert scale survey questions measure attitudes on a five or seven point scale. How to pick scale length, label each point clearly, and avoid biased wording.
Joe Cainey
Survey Methodology
How to Create a Customer Loyalty Survey That Actually Drives Change
Customer loyalty surveys built on the 0 to 10 recommendation question. How to design and follow up so the score drives real change, beyond a dashboard tile.
Taking on Qualtrics and Building the Survey Platform We Actually Needed
Qualtrics locks real feedback analysis behind $50k contracts. Why that pricing is a sales choice rather than product necessity, and what Sunbeam built instead.
Customer Experience
Uber’s Biggest Opportunity? Start Acting More Human
Uber's app does everything except let you talk to a human when things go wrong. A short Sunbeam demo on the trust cost of no human escalation, with the fix.
Customer Experience
Oops, your redesign bombed. Now what?
Two minute Sunbeam demo on HSBC's app redesign backlash, showing how to surface bugs, sentiment shifts, and the phrases driving negative reviews.
Data
Making Sense of Ofsted Reports (and Everything Else)
10,000 Ofsted reports run through Sunbeam reveal each inspector's focus, the drivers of inspection grades, and a method that works on any unstructured text.
Hotels & Hospitality
What Makes a 7-Star Hotel?
Using our feedback analytics platform for hotels, Sunbeam, we analyze what sets 7-star hotels apart by categorizing millions of pieces of feedback and identifying the themes that drive exceptional experiences.
Employee Experience
Skipping Questions in Employee Surveys
If you run an employee survey that allows individual questions to be skipped (which it should!) then you might wonder if this has an impact on representation or margin of error. This is what to expect from employees skipping questions.
Hotels & Hospitality
Reputation Management for Google Reviews
We built Sunbeam to help you handle the flood of online feedback more easily. While Google Reviews is crucial for local search rankings, it offers only basic filtering for positive or negative feedback. Sunbeam can show you exactly what to improve so your brand always looks its best.
Employee Experience
Are Employee Surveys Really Anonymous?
In many organizations, “anonymous” surveys are actually better described as “confidential.” There’s a critical difference: truly anonymous surveys don’t track who provided which response, whereas confidential ones can tie responses back to individuals.
Employee Experience
Should You Use Open-Ended Questions in Employee Surveys?
If you’re looking to truly understand how your employees feel and why they feel that way, the answer is a resounding “yes.” Open-ended questions bring depth and nuance that purely numerical ratings often miss. Here’s a closer look at how you should be using free-text feedback in your surveys.
Employee Experience
Who Should You Benchmark Employee Surveys Against?
Benchmarking can be helpful, but it shouldn’t overshadow your overall engagement strategy. Here are three points to keep in mind when deciding who you stack up against.