Question Types
How to Use Likert Scale Questions in Your Free Online Surveys
Likert scale survey questions measure attitudes on a five or seven point scale. How to pick scale length, label each point clearly, and avoid biased wording.
Latest
Survey Methodology
How to Create a Customer Loyalty Survey That Actually Drives Change
Customer loyalty surveys built on the 0 to 10 recommendation question. How to design and follow up so the score drives real change, beyond a dashboard tile.
Reimagining Pulse Surveys: Dynamic, Anonymous, and Listens to Your Voice
Traditional pulse surveys repeat the same questions and miss what people really mean. Asklet runs dynamic, anonymous pulses that adapt to what respondents say.
Customer Experience
Richness vs Responses: How To Get Detailed Survey Feedback Without Annoying Your Customers
Long surveys give richer data but tank completion rates. How to get detailed customer feedback without the survey fatigue, with practical design trade-offs.
Taking on Qualtrics and Building the Survey Platform We Actually Needed
Qualtrics locks real feedback analysis behind $50k contracts. Why that pricing is a sales choice rather than product necessity, and what Sunbeam built instead.
Customer Experience
Uber’s Biggest Opportunity? Start Acting More Human
Uber's app does everything except let you talk to a human when things go wrong. A short Sunbeam demo on the trust cost of no human escalation, with the fix.
Customer Experience
Oops, your redesign bombed. Now what?
Two minute Sunbeam demo on HSBC's app redesign backlash, showing how to surface bugs, sentiment shifts, and the phrases driving negative reviews.
Not all feedback is created e-qual: Why comment boxes are finally useful
Numbers tell you what is wrong, comment boxes tell you why. How AI finally makes open-ended survey feedback genuinely useful at scale, without manual tagging.
'Voice of the Customer' - when there's millions of voices
Voice of the Customer at million-comment scale is brutal manual work. How CX leads can analyse qualitative feedback fast enough to inform real decisions.
Data
Making Sense of Ofsted Reports (and Everything Else)
10,000 Ofsted reports run through Sunbeam reveal each inspector's focus, the drivers of inspection grades, and a method that works on any unstructured text.
Meet our new Chief Engineer
Meet Sonny, our new Chief Engineer and office coffee machine—keeping our Bristol SaaS team buzzing, one cup at a time!
Feedback Analysis
Rethinking Feedback for Product Teams - Moving Beyond Tagging and Transcripts
Explore how product and CX teams are rethinking feedback analysis, and leaving behind research-first tools for scalable, real-time insight that drives change.