Feedback Analysis
Nine UK insurers score well on Trustpilot overall. Read the reviews topic by topic and the claims, complaints and cancellation experiences tell a very different story.
Customer Experience
Long surveys give richer data but tank completion rates. How to get detailed customer feedback without the survey fatigue, with practical design trade-offs.
Customer Experience
Uber's app does everything except let you talk to a human when things go wrong. A short Sunbeam demo on the trust cost of no human escalation, with the fix.
Customer Experience
Two minute Sunbeam demo on HSBC's app redesign backlash, showing how to surface bugs, sentiment shifts, and the phrases driving negative reviews.
Feedback Analysis
Explore how product and CX teams are rethinking feedback analysis, and leaving behind research-first tools for scalable, real-time insight that drives change.
Customer Experience
Discover how to transform customer and employee feedback into actionable insights. Our five-step methodology turns overwhelming data into clear, strategic intelligence that drives meaningful business decisions.
Hotels & Hospitality
We built Sunbeam to help you handle the flood of online feedback more easily. While Google Reviews is crucial for local search rankings, it offers only basic filtering for positive or negative feedback. Sunbeam can show you exactly what to improve so your brand always looks its best.
Customer Experience
Common traps that stop companies acting on customer feedback, from quantitative tunnel vision to disconnected tooling, drawn from interviews with CX teams.