Survey Methodology
Matrix Questions: When Side-by-Side Comparisons Make Sense
Matrix survey questions stack Likert rows in a grid. When they help, when they hurt response rates, and the row limit and mobile rules that keep them usable.
Question Types
Survey Methodology
How to Use Thumbs Up/Down Questions in Your Free Online Surveys
Thumbs up/down survey questions strip feedback to a binary verdict. When to use them, where they break down, and how to pair them with a comment box.
Survey Methodology
How to Use Star Rating Questions in Your Free Online Surveys
Star rating survey questions are easy to understand but easy to misuse. When five stars beats a Likert scale, the labelling pitfalls, and how to read results.
Question Types
How to Use Likert Scale Questions in Your Free Online Surveys
Likert scale survey questions measure attitudes on a five or seven point scale. How to pick scale length, label each point clearly, and avoid biased wording.
Survey Methodology
How to Create a Customer Loyalty Survey That Actually Drives Change
Customer loyalty surveys built on the 0 to 10 recommendation question. How to design and follow up so the score drives real change, beyond a dashboard tile.